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| HOD of Physical And Health Education, Recreation Sports And Dance (NAPHER-SD) , Ambassador Romoke Ayinde and some lecturers of the department at the event |
Chief Executive Officer of Kayrom Lee Group of Companies, Ambassador Romoke Ayinde has charged the Nigerian Association For Physical And Health Education, Recreation Sports And Dance (NAPHER-SD) students on the need to make use of varying opportunities that abound in the sporting world to help mold them into a viable entrepreneur.
In a lecture delivered at the annual dinner of the association held at the faculty of Education, University of Ibadan, Amb Ayinde, who is also the Oyo State mother of Sport to the National Sport festival, Asaba 2022 held in Delta State, advised the students to see their course of study as a good means to an end to make it in life rather than the old notion of 'what can you do with studying sports'.
"The old notion of what you can do after your degree as a Physical education is far gone because with the coming of the new age of social media, vast opportunities is abound and presents diverse opportunities for professionals and entrepreneurs while also serving as a catalyst for the development of sports.
"What you now need is to find what you are suit for and explore it to the maximum to achieve your aim and aspiration in life," Amb Ayinde said.
Amb. Ayinde further added that sports business plays a crucial role in fostering the growth and development of sports at the grassroots level and to nurture new talents.
She, however, urged Nigerians to invest in activities that can promote promote health, fitness, and strengthen social bonds within communities.
"Businesses can sponsor youth sports programs, leagues, and academies to provide opportunities for young athletes to develop their skills and passion for sports. These programs often include coaching, training, and competition opportunities, helping to identify and nurture talent from a young age," Amb Ayinde, who is a wellness and fitness expert added.
While delivering his remark at the occasion, the Head of Department of Physical And Health Education, Recreation Sports And Dance department, Professor Fadoju praises the students for organising a befitting annual dinner and advised them to shun anything that may tarnished their image and the image of University of Ibadan whenever they find themselves.
The highlight of the events is the swearing of the new Executive that will run the affairs of the NAPHER-SD for the next one year. The oath of office was administered on the Elizabeth Suru 's led newly executive by Professor Fadoju.
The full text below:
A paper delivered by Oyo State Mother of Sports, Ambassador Romoke Ayinde at the annual dinner of Nigerian Association For Physical And Health Education, Recreation Sports And Dance (NAPHER-SD) students, at the falculty of Education, University of Ibadan on Wednesday, 24th of April, 2024
The sports business encompasses a vast array of opportunities ranging from marketing and sponsorship to event management, media, merchandise, and athlete representation. Each sector within the sports industry offers unique avenues for growth and innovation, making it an attractive field for professionals and entrepreneurs alike.
1. Sports Marketing and Sponsorship: One of the key pillars of the sports business is marketing and sponsorship. Brands leverage the popularity and reach of sports events and athletes to promote their products and services. Opportunities in this sector include creating marketing campaigns, securing sponsorship deals, and managing partnerships between brands and sports properties. These activities not only drive revenue but also enhance brand visibility and affinity among fans.
2. Event Management: Sports events, ranging from local tournaments to international championships, require meticulous planning and execution. Event management professionals oversee venue selection, logistics, ticketing, broadcasting, and fan engagement activities. This sector offers opportunities for event planners, coordinators, marketers, and operations managers to create memorable experiences for participants and spectators.
3. Sports Media: With the proliferation of digital platforms, sports media has evolved significantly, offering diverse content formats such as live streaming, podcasts, social media updates, and editorial coverage. Opportunities in sports media include journalism, broadcasting, content creation, video production, and digital marketing. Professionals in this sector play a vital role in delivering sports news, analysis, and entertainment to audiences worldwide.
4. Merchandise and Licensing: The sale of sports merchandise, including apparel, equipment, and memorabilia, is a lucrative aspect of the sports business. Licensing agreements enable brands to use team logos, player likenesses, and other intellectual property for commercial purposes. Opportunities in this sector include product design, manufacturing, distribution, retail, and licensing negotiations. Additionally, e-commerce platforms have opened up new avenues for selling sports-related merchandise to a global audience.
5. Athlete Representation: Athletes rely on agents and agencies to manage their contracts, endorsements, and public image. Sports agents negotiate contracts, endorsement deals, and appearance fees on behalf of their clients while providing career guidance and support. This sector offers opportunities for sports agents, talent managers, and legal professionals to represent athletes across various sports and disciplines.
Application to Grassroots Development:
The sports business plays a crucial role in fostering the growth and development of sports at the grassroots level. By investing in community programs, facilities, and youth leagues, businesses can nurture talent, promote health and fitness, and strengthen social bonds within communities. Here's how the sports business applies to grassroots development:
1. Investment in Infrastructure: Businesses can contribute to the development of sports infrastructure by funding the construction and maintenance of facilities such as playing fields, gyms, and recreation centers. Access to quality facilities is essential for nurturing talent and encouraging participation in sports at the grassroots level.
2. Support for Youth Programs: Businesses can sponsor youth sports programs, leagues, and academies to provide opportunities for young athletes to develop their skills and passion for sports. These programs often include coaching, training, and competition opportunities, helping to identify and nurture talent from a young age.
3. Community Engagement Initiatives: Businesses can engage with local communities through sports-related events, workshops, and outreach programs. By partnering with schools, clubs, and nonprofit organizations, businesses can promote physical activity, teamwork, and leadership skills among youth while fostering a sense of belonging and inclusion.
4. Financial Support and Sponsorship: Businesses can provide financial support and sponsorship to grassroots sports organizations, enabling them to cover expenses such as equipment, uniforms, travel, and facility rental fees. Sponsorship agreements can also provide visibility and recognition for businesses while supporting the development of grassroots sports initiatives.
5. Education and Training Programs: Businesses can collaborate with educational institutions and sports governing bodies to offer education and training programs for coaches, officials, and administrators involved in grassroots sports. By enhancing the quality of coaching and management, businesses can contribute to the long-term sustainability and success of grassroots sports programs.
Overall, the sports business presents diverse opportunities for professionals and entrepreneurs while also serving as a catalyst for the development of sports at the grassroots level. Through strategic investments, partnerships, and initiatives, businesses can play a significant role in nurturing talent, promoting participation, and fostering a culture of sportsmanship and healthy living within communities.
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